A Guide to Breeding Your Dog

AKC Breeder Resources

A Guide to Breeding Your Dog

Step Sixteen – Encourage New Owners to Register Their Puppy with the AKC

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Getting All Your Puppies Registered!

Before you send your puppies to their new homes, be sure to inform new owners of their best source (besides yourself!) for information on sharing a long, fulfilling, active life with their new pet – the American Kennel Club.

The AKC is dedicated to providing service and support to the owners of purebred dogs. As a breeder, you can help us reach out to new owners by performing these simple steps:

  • Give the individual registration application to the new owners and help them complete it properly. Explain the benefits of registration and conditions such as limited registration or co-ownership. The application requires information and signatures from you and the new owners. Since the new owners may be unfamiliar with the form, you should see that it is properly completed as the sale is finalized.
  • Emphasize AKC registration benefits. When new puppy owners register their puppy with the AKC, they will receive more than $100 in registration benefits!
    1. Frameable AKC Registration Certificate
    2. Free introductory vet office visit, available with participating veterinarians in the AKC Veterinary Network
    3. Complimentary 60-Day Trial of AKC Pet Insurance*, at absolutely no cost or obligation to the owner. Information will be provided soon after registration.
    4. Free AKC New Puppy Handbook
    5. Reduced rates for pet lost-and-found recovery service enrollment
  • Encourage the new owners to submit the registration form to the AKC. Many new owners incorrectly believe that the application is the dog's actual registration paper. You should explain that their dog is not officially registered until the form is submitted with the proper fee. Show them an example of a registration certificate so they will know what to expect back from the AKC.
  • Indicate the importance of AKC registration. Registering with AKC is good for owners and good for dogs. As a not-for-profit registry, AKC’s commitment is to canine health, breeder rights, and promoting responsible dog ownership. AKC funds a wide array of activities and initiatives dedicated to our achieving our mission, including:
    1. AKC Canine Health Foundation research to treat and cure dog-related diseases
    2. Canine legislation initiatives that help protect breeder rights
    3. K-9 search and rescue programs
    4. Inspections to monitor care and conditions at kennels across the country
    5. Canine DNA profiling that ensures reliable registration records
    6. Education to encourage responsible dog ownership

Additionally, AKC sanctions more than 20,000 competitive dog events each year and provides support for AKC affiliates and programs, including AKC Companion Animal Recovery, AKC Canine Good Citizen®, AKC Veterinary Network, AKC Library, AKC Museum of the Dog and much more!

New owners should be told that without an AKC registration number, their dog cannot be entered in dog shows, companion dog events, or performance events. They should be told that without an AKC registration number, any offspring of their dog (if breeding is a viable option) cannot be registered. Perhaps more importantly, they should be told that if they do not register their dog, they will be missing out on the wealth of information and services the AKC is eager to provide to the owners of registered dogs.

When they register, new owners are automatically included in an outreach program designed to enhance the dog-owning experience. The AKC will keep owners up to date on exciting dog events held around the country, on legislation affecting dog owners, and on advances and alerts on canine health.

Additional reading:

AKC Veterinary Network Certificate Program Helps Start Puppies on Lifelong Healthcare Plan
By Penny Leigh, AKC Internal Consultant and breeder of Flat-Coated Retrievers and Bearded Collies

The AKC Pet Healthcare Plan: An Invaluable Resource For Breeders To Recommend To Puppy Buyers
By Theresa Shea, editor

The AKC respects and honors the bond between dogs and humans. Whether a puppy is purchased as a show prospect, a hunting dog, a future agility star, or a beloved pet, the relationship between a dog and its owners is one that provides many rewards. Those rewards can be multiplied with an AKC registration. As a breeder, you can help make that possible.

AKC 60-Day
* The 60-Day Trial Plan is provided by the master policy issued to the Association of American Pet Owners. Activation required. Administered by PetPartners, Inc. Underwritten by American Pet Insurance Company, 907 NW Ballard Way, Seattle WA 98107-4607. Not available in all states and only available to U.S. residents. Eligibility restrictions apply. Contact PetPartners, Inc. for terms and conditions. Must be activated within 28 days of AKC Certificate Issued date. Visit www.akcpetinsurance.com/trial or call toll free at 1-866-725-2747.