AKCommunicates! August 2012
Welcome to the August 2012 issue of AKCommunicates!

In this issue:

AKC Communications
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News from AKC President, Dennis Sprung
Dennis and Lennon AKC Meet the Breeds® is quickly approaching in New York City and Orlando. The host cities will literally "go to the dogs" (and cats, in the case of AKC Meet the Breeds® in New York), on October 20th–21st and December 15th–16th, respectively.

The expertise of parent club volunteers is what makes events like these work, and I thank you for your continuing support of AKC Meet the Breeds® year after year.

Read more here.
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Club PR Tips & Tools
Once You Get Their Attention: Talking Points
interview If your club has attracted media to one of its events, are you prepared to speak with reporters? By creating talking points and practicing them with your family or a fellow club member, you'll be able to smoothly share pertinent information about your club and its activities in any interview.

Learn more here.
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AKC Programs & Exhibitor News
Join us for AKC Responsible Dog Ownership Days This September
RDO Day Interested in learning training and grooming tips from the pros? Looking for a new canine family member? Or want to start competing in AKC events? Then be sure to mark "AKC® Responsible Dog Ownership Days" on your calendar. This month-long celebration includes hundreds of fun, free events held around the country for all current and future dog owners.

Each AKC Responsible Dog Ownership Day event is unique, but many include AKC Rally®, Obedience and Agility demonstrations (at some events, you can try, too!); Canine Good Citizen® (CGC) testing; AKC CAR microchip clinics; safety around dogs for kids programs like The Dog Listener; giveaways, face painting, food and more!

Read more here.
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Social Media Corner
If you're part of a club that uses social media, please take our survey! We'd like to grow entries and club involvement through social media and your input and experience can help. Hearing about your successes could also help other clubs interested in getting started on platforms like Facebook.

Take the Survey here.
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AKC Syndicate
The AKC Syndicate provides free editorial content about all things dog for editors everywhere. If you serve as your club's newsletter editor or webmaster, the Syndicate may be a useful resource for you.

You can access it online here. The username is akcnews and the password is editor. Here are this month's additions to the Syndicate:
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AKC's Pick of the Litter Podcast with Lisa Peterson
Lisa and Jinx AKC's Pick of the Litter podcast — where we bring you canine culture, dog people, and news you can use. Coming up on this program: Breeder Nodie Williams talks with host Lisa Peterson about the Russell Terrier, which joined the AKC registry this past June; Terriers are one of the breeds being used in the growing field of scent detection listen to Jose Peruyero explain how he trains dogs to alert to everything from bombs to bedbugs; and pet photographer Jim Dratfield brings a unique fine-art sensibility.

Listen to the podcast.

We hope you enjoy this podcast. Since we all love to talk about our dogs endlessly, we'd like invite you to tell us about your dogs, their funny antics or how they express unconditional love. Send me an email at asklisa@akc.org with your personal "Best in Show" moments and we'll share your stories on future programs.
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Quick Tip:
A Walk in the Park
American Kennel Club Offers Tips on Having a Safe Trip to the Dog Park
With the longer and warmer days of summer comes more time spent outside with your dog. There are tons of activities you can do and places you can go together, and one popular excursion is going to the dog park. As a responsible dog owner, you need to make sure that your dog is safe when you take a trip to the dog park. The American Kennel Club (AKC®) offers the following tips to ensure that your next trip to the dog park is a safe and happy one. Among them:

Only go to the dog park once you've made sure that your dog is up to date on all vaccinations and has a valid license.
Pay attention to your dog at all times to make sure that his interactions with other dogs are appropriate and safe.
Always adhere to all rules and regulations that are posted in the dog park.
Don't bring a puppy younger than 4 months old with you.
Always keep a collar on your dog. Make sure to keep collar ID tag contact information up-to-date, have permanent ID with a microchip should his collar fall off and always alert your pet recovery service to any changes in contact information so they can find you when your dog is recovered. To enroll your pet in a 24-hour recovery service, visit www.akccar.org.
Always adhere to all rules and regulations that are posted in the dog park.
For more information on responsible dog ownership, visit the AKC website at www.akc.org.

© American Kennel Club
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Breed of the Month
AKC MEET THE BREEDS®: Portuguese Water Dog
Russell Terrier Known for centuries along Portugal's coast and prized for its strength, spirit and soundness, the Portuguese Water Dog is a loyal worker and companion. Medium-sized and robust, the breed possesses a waterproof coat and the ability to swim all day. Its coat can be curly or wavy and is black, white, or brown, or combinations of black or brown with white.

Read more here.
AKC News
Public Education
Pet promise Students across the country are headed back into the classrooms. Will you be making a classroom presentation with your dog in the upcoming months?

Take a look at the materials we have available to teach safety around dogs, responsible dog ownership and more! Place your order by contacting publiced@akc.org with the items you're interested in and shipping information.

Kudos To...
Kudos to the following clubs for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own "spin" on AKC's message points helps them go even further.

Kudos to...

  • Colorado Kennel Club Colorado Kennel Club for supporting animals in need in their state. Director Pam Lee and President Louise Leone presented Mr. Ralph Johnson, Executive Director of the Colorado Veterinary Medical Association, with a grant from the AKC Companion Animal Recovery Canine Support and Relief Fund. The grant will support PetAid Colorado's Disaster Services program, which is the healthcare safety net for underprivileged pets and animals at risk in the state. Learn more about the AKC CAR grants.

  • Sedalia Kennel ClubSedalia Kennel Club for protecting a K-9 member of the local police department. Members of the club were recognized recently by the Warrensburg (MO) Police Department and City Council for their generous donation of a ballistic/stab protective vest for Warrensburg's Police K-9, K9 Gunner. The kennel club felt it was vital that K9 Gunner have the same protection afforded to his handler, Officer Adam Wade, while on patrol. The club members tell us that they were honored to have bestowed this life-saving gift to the Warrensburg Police Department's four-legged law enforcement officer!

Has your club gone above and beyond in the community? Let us know at communications@akc.org and you could receive a Kudos!
Website Spotlight
South Shore Kennel Club
South Shore Kennel Club Webmaster Dianne Daley's goal for the South Shore Kennel Club website was to create a comprehensive site that demonstrated how the club was an asset to their community. She succeeded!

We especially liked the "In the Community" section where the club explains how it serves the dog-loving public, not just fanciers. Information about public education, microchip clinics, therapy dogs and their veterinary student scholarship is included here.

The clean, streamlined design is easy to navigate and the website includes news and event updates like club annual award winners, AKC legislative news, and AKC CHF podcasts, among other items.

The Membership section includes a meeting schedule and provides information about why someone should join the club, something all club websites should include!

Do you think your club's website could serve as an example for other clubs? If you think it deserves recognition, let us know and we could spotlight it here. Send us your website address at communications@akc.org.
Social Media Spotlight
Staffordshire Bull Terrier Club of America
Attention Parent Clubs! Do you have a Facebook page? If you don't, but you're interested in starting one, the Staffordshire Bull Terrier Club of America's page would be a great page to emulate!

SBTCA has more than 1,000 'likes' which is greater than the club's membership. Since breed interest can span the country and globe, having a Facebook page for your club can be a good way to reach breed lovers everywhere.

The SBTCA is very active and posts on a regular basis. As a result, they're receiving many 'likes' and comments on their posts! Members share photos, club events, rescue dogs that are available, show results, the club's Code of Ethics and more.

The club uses the longer Notes section to post lists of Staffords that received Championships or Grand Championships in certain years and various other club news and program updates.

Take a look at the SBTCA Facebook page!

We're featuring clubs that have outstanding social media pages. Does your club have a fabulous Facebook page? Do you tweet regularly? Can prospective club members check out your YouTube page? Send us a link at communications@akc.org and you could see your social media page here.
Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.


The AKC Communications Team
© 2012 American Kennel Club