AKCommunicates!
AKCommunicates! October 2012
In this issue:
News from AKC President, Dennis Sprung
Club PR Tips & Tools
Stand-alone Events or Activities Throughout the Year
AKC Powerpoint Presentation
AKC Programs & Exhibitor News
2013 Lifetime Achievement Awards Recipients
Put Motel 6 in Your Premium List
Social Media Corner
AKC Syndicate
AKC's Pick of the Litter Podcast
Quick Tip
Breed of the Month
AKC News
Public Education
Kudos To...
Website Spotlight
Social Media Spotlight
Dennis and Lennon News from AKC President, Dennis Sprung
The tenth anniversary of AKC Responsible Dog Ownership Days was a resounding success! A record number of participants helped us celebrate at local events around the country, at our Flagship event in Raleigh and on social media.

RDO Day events were held in every state, for a total of 650 around the country. Thank you to the AKC clubs that continue to support this educational program every year. Many clubs also achieved impressive media coverage in their local papers and on TV, including the Heartland Dog Club of Florida and the Klamath Dog Fanciers.

Read more here.
The Today Show Club PR Tips & Tools
Stand-alone Events or Activities Throughout the Year
Having events or continuing activities outside the club's annual dog show demonstrates your club's value to the community. Distribute plenty of flyers in local stores to publicize the events and sending press releases and media alerts to the media.

Read more for some ideas.
AKC Powerpoint Presentation
Need to explain what AKC and your club is all about to local dog owners?

AKC offers a PowerPoint presentation that covers the history of AKC and the sport of dogs, AKC events, most popular breeds, affiliate organizations and more.

To request the presentation, send an email to Communications@akc.org with "AKC PowerPoint presentation" in the subject line.
AKC Programs & Exhibitor News
2013 Lifetime Achievement Awards Recipients
The American Kennel Club® (AKC) is pleased to announce the winners of the 2013 AKC® Lifetime Achievement Awards: Patricia Craige Trotter (Conformation), Sharon Redmer (Companion Events) and Jean Dieden, DVM (Performance). The three recipients will receive engraved Revere bowls on Friday, December 14, 2012 at the AKC Delegates luncheon held in conjunction with the AKC/Eukanuba National Championship in Orlando, Florida. A sterling silver Tiffany and Co. bowl, engraved with the names of all recipients past and present, is on permanent display at AKC headquarters in New York City.

Read more here.
Put Motel 6 in Your Premium List
Motel 6 is a proud sponsor of American Kennel Club programs and is committed to helping purebred dog fanciers find great, affordable, dog-friendly accommodations.

Motel 6 has provided us with information about Motel 6 and Studio 6 that Show Chairpersons can include in their premium lists as a great value and pet-friendly lodging option.

Kirsten Jenkins of Motel 6/Studio 6 will be happy to match up the Motel 6 and Studio 6 locations near all show sites for a more specific listing for each premium list. Kirsten can be reached at kjenkins@accor-na.com.

Read more here.
Social Media Corner
AKC on Pinterest
Pinterest logo Does your club have an overload of photos from club events, shows and trials?

Consider displaying them on Pinterest! You can organize them into different topics and create "boards" to "pin" them on.

AKC is on Pinterest and our boards include Tips from Family Dog Mag, AKC Celebrates, Your Dog at Home, Safety Tips, Puppies, Training & Behavior Tips and AKC Meet the Breeds NYC.

Be creative — what board themes can you come up with?

You can link the photos back to different pages on your website, which can help you promote your show information, public education programs and more.

You can find the AKC on Pinterest here.
AKC Syndicate
The AKC Syndicate provides free editorial content about all things dog for editors everywhere. If you serve as your club's newsletter editor or webmaster, the Syndicate may be a useful resource for you.

You can access it online here. The username is akcnews and the password is editor. Here are this month's additions to the Syndicate:
Lisa and Jinx AKC's Pick of the Litter Podcast with Lisa Peterson
AKC's Pick of the Litter podcast — where we bring you canine culture, dog people, and news you can use. In this edition of PICK OF THE LITTER meet award-winning therapy dogs Marconi the Spinone Italiano and Benny the Rottweiler, as well as dogs in The New Yorker.

Listen to the podcast.

We hope you enjoy this podcast. Since we all love to talk about our dogs endlessly, we'd like invite you to tell us about your dogs, their funny antics or how they express unconditional love. Send me an email at asklisa@akc.org with your personal "Best in Show" moments and we'll share your stories on future programs.
Quick Tip:
American Kennel Club Offers Tips on Introducing a New Cat to Your Dog
If you're a dog owner looking to add a new cat to your home, using a systematic approach to introduce the two species to each other will ensure that your household won't have anyone fighting like cats and dogs. The American Kennel Club's (AKC®) Meet the Breeds® offers dog and cat lovers the opportunity to learn about the predictable qualities and needs of each breed, including the following tips to help introduce a new cat to your dog.

Read more here.
Papillon Breed of the Month
AKC MEET THE BREEDS®: Papillon
The Papillon is a small, friendly, elegant toy dog with a fine boned structure. He is light and dainty, yet still lively, and is distinguished from other breeds by his beautiful, butterfly-like ears. They are known to be happy and alert little dogs that are not shy or aggressive. The breed must be either parti-color or white with patches of any color.

Read more here.
AKC News
October Chairman's Report
Tickets Now on Sale for the 2012 AKC/Eukanuba National Championship in Orlando, Florida
AKC/USA Agility World Team Brings Home the Gold!
AKC/USA World Agility Championship Team
AKC National Owner-Handler Series Inaugural End-of-Year Competition Slated for December 2013
AKC Announces Recipients of the 2013 Lifetime Achievement Awards
Ciao New York City! The American Kennel Club Set to March With Italian Breeds in the 68th Annual Columbus Day Parade
National General Kennel Club (China) Dogs Now Eligible for AKC Registration and Events
More than 100 Tri-state Lawmakers Support Responsible Pet Ownership as AKC Meet the Breeds Honorary Chairs (PDF)
From Yorkies to Shih Tzus, the American Kennel Club Uncovers What the Top Dogs of the Metro NYC Area Say About the People Who Own Them
Public Education
Community AKC clubs that hosted an AKC Responsible Dog Ownership Day event in September are eligible to win the AKC Community Achievement Award. Each year, we honor three exceptional RDO Day events with a certificate of recognition and $1,000 to further public education and strengthen government relations efforts within the community.

Details about the award and a nomination form are available here.

Nominations can be mailed to American Kennel Club, c/o Stephanie Smith, 260 Madison Avenue, New York, NY 10016 by the deadline of November 2, 2012.
Kudos To...
Kudos to the following clubs for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own "spin" on AKC's message points helps them go even further.

Kudos to...

Eagle Rock Kennel Club for achieving coverage of their AKC Responsible Dog Ownership Day. The club held its Bark in the Park/RDO Day event in Idaho Falls, ID, which was covered by the fancier blog Best in Show Daily. Read the article. The writer focused primarily on the match that the club held as part of its event.

Do you have a unique or interesting aspect to your show, trial or another club event? Suggest an article to Best in Show Daily, Dog News or another fancier publication. They may even have a writer or editor in the area that could stop by your event, or ask you to submit a recap.

Even if your local media attends your club's event, they will cover the proceedings primarily from the view of the casual dog owner, potentially missing aspects that would be interesting to the fancy. Keep ALL media outlets in mind when you're promoting your club.

Has your club gone above and beyond in the community? Let us know at communications@akc.org and you could receive a Kudos!
Website Spotlight
Albany Kennel Club
Albany Kennel Club The Albany Kennel Club website highlights areas of interest to the club and community like photos, meeting and show calendars, club information, history, members' activities, public education and more. A notable feature is the club's News Flash pages, where members can announce presentations at meetings and schedule changes (the club is in the Northeast and snow can fly anytime from October through April).

Webmaster Peter Dudo tells us, "All areas of the web site are hyperlinked extensively for ease of maneuvering the site, but our most popular area remains our extensive photo collection detailing pictorially the events and history of our club, including a couple of videos here and there. For me, the site is a labor of love."

The website's daily maintenance is performed by Peter, but he suggests that the overall concept and big decisions be handled by committee so the website is a collective vision rather than just a single person's idea. In Albany Kennel Club's case, that committee consists of three members of the club.

Does your kennel club have multiple members weighing in on your website's design and content? Encouraging all club members to get involved can make for a great site!
Social Media Spotlight
Sandemac Kennel Club
Sandemac Kennel Club SKC, a club in Decatur, Illinois, has taken advantage of Facebook's "About" section to share information about the club with prospective members. In addition to meeting times, they've included why a local dog owner may be interested in joining the club, writing, "There are other important aspects to membership in the Sandemac Kennel Club, such as public education, community involvement and the camaraderie of sharing your interest in dogs with people who share that interest."

The "About" section can also be a great place to promote club activities. SKC shares information about handling classes here and also in timeline posts. Visitors to the page can look through photo albums from recent shows.

SKC has taken the time to "like" other local businesses like the Decatur Conference Center and Hotel and Brush College Animal Hospital, which is a great way to connect with other dog-related groups in the community. They've also "liked" a fellow kennel club — the Champaign Illinois Kennel Club — and the AKC. (hey, thanks!) The club is also on Twitter at https://twitter.com/SandemacKC.

We're featuring clubs that have outstanding social media pages. Does your club have a fabulous Facebook page? Do you tweet regularly? Can prospective club members check out your YouTube page? Send us a link at communications@akc.org and you could see your social media page here.
Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.

Sincerely,

The AKC Communications Team


© 2012 American Kennel Club