AKCommunicates! September 2012
In this issue:
News from AKC President, Dennis Sprung
Club PR Tips & Tools
Letter to the Editor
AKC Programs & Exhibitor News
AKC Humane Fund: Did You Know?
Five Canine Heroes Honored with AKC® Humane Fund Awards for Canine Excellence
Social Media Corner
AKC Syndicate
AKC's Pick of the Litter Podcast
Quick Tip
Breed of the Month
AKC News
Public Education
Kudos To...
Website Spotlight
Social Media Spotlight
Dennis and Lennon News from AKC President, Dennis Sprung
This month marks the 11th anniversary of the 9/11 terrorist attacks on New York City, Washington D.C. and Pennsylvania. Upon experiencing this tragedy during our Delegate meeting, staff knew we had to jump into action to assist the search and rescue dogs seeking survivors at the sites.

As a result of public pleas for much needed supplies and through our resourcefulness and cooperation of fanciers, we were able to purchase and transport a portable X-ray machine, gloves, aprons, and cases of film to NYC directly after the attacks.

Read more here.
AKC Pet Promise Club PR Tips & Tools
Letter to the Editor:
Writing a letter to the editor of your local paper is a quick and easy way to give your club some visibility. You can write in response to any article you see in the paper (whether you agree or disagree) or just to express a viewpoint on a public issue, such as how people should find a responsible breeder (suggest going to your club's upcoming dog show). Always sign your name with your club affiliation, especially if you are an officer, and note if you are an AKC Canine Ambassador or Public Education Coordinator. The length requirements and how to submit letters are usually outlined on the "letters" page or on the paper's web site.

See a sample Letter to the Editor we've used for AKC Responsible Dog Ownership Days.
AKC Humane Fund AKC Programs & Exhibitor News
AKC Humane Fund: Did You Know?
If your AKC Parent Club performs rescue activities on behalf of your breed, it may be eligible for a grant from the AKC Humane Fund, Inc.

The AKC Humane Fund recognizes that AKC Parent Clubs and their members expend untold hours and dollars to help homeless purebred dogs in need of rescue, veterinary care, housing and emergency assistance. If your club or an organization your club endorses has borne such expenses, visit www.akchumanefund.org and click Grants to learn about our Parent Club Breed Rescue program. Consider applying on behalf of your club this year.

The AKC Humane Fund thanks your Club for being the champion for your breed.
Keahi Five Canine Heroes Honored with AKC®
Humane Fund Awards for Canine Excellence

The AKC® Humane Fund recently announced the winners of the 13th annual AKC Humane Fund Awards for Canine Excellence (ACE), which commemorates five loyal, hard-working dogs that have made significant contributions to their communities in each of the following five categories: Exemplary Companion Dog, Law Enforcement, Search and Rescue, Service and Therapy.

Read more about this year's ACE winners.
Facebook logo Social Media Corner
Facebook is a social network with more than 900 million users — it's estimated that 42% of the U.S. population has a FB account and 64% of online adults use Facebook! Pages on Facebook allow businesses, organizations and brands to share their stories and link up with people. We suggest you connect with club members and dog owners in your local community by creating a club page! We've created a Facebook tutorial to help clubs get started developing and/or running their own Facebook page. The tutorial includes set-up information, sample posts and promo ideas.

Take a look!
AKC Syndicate
The AKC Syndicate provides free editorial content about all things dog for editors everywhere. If you serve as your club's newsletter editor or webmaster, the Syndicate may be a useful resource for you.

You can access it online here. The username is akcnews and the password is editor. Here are this month's additions to the Syndicate:
Lisa and Jinx AKC's Pick of the Litter Podcast with Lisa Peterson
AKC's Pick of the Litter podcast — where we bring you canine culture, dog people, and news you can use. From canine heroes to celebrated artists, listen in on the wide world of dogs. When the tragedy of September 11, 2001 is commemorated each year, we pay tribute to both victims and heroes. Among these are the gallant search-and-rescue (SAR) teams of brave canines and dedicated handlers that worked so tirelessly at Ground Zero. As a result of their efforts, the public has become much more aware of this vital service, performed by scores of professional and volunteer teams all over the country. This edition of PICK OF THE LITTER focuses on search-and-rescue work, both Urban and Wilderness, a popular SAR breed — the English Springer Spaniel, as well as a new training and research center dedicated specifically for detection dogs in America.

Listen to the podcast.

We hope you enjoy this podcast. Since we all love to talk about our dogs endlessly, we'd like invite you to tell us about your dogs, their funny antics or how they express unconditional love. Send me an email at asklisa@akc.org with your personal "Best in Show" moments and we'll share your stories on future programs.
Quick Tip:
Top Ten Ways to Be a Responsible Dog Owner
The American Kennel Club Offers Tips on Enjoying Life with Your Dog

Sure we give our pups lots of playtime, treats and affection, but what about training? Is your pup permanently identified with a microchip to maximize his chances of being returned to you if he becomes lost?

In honor of AKC Responsible Dog Ownership Day's tenth anniversary, the AKC reveals the top ten ways you can be a responsible dog owner.

Read more here.
Cairn Terrier Breed of the Month
Best known as "Toto" from the Wizard of Oz, the Cairn Terrier is a small, hardy working terrier. Originally bred to aid Scottish farmers in ridding their properties of pests, Cairns today use their tenacity to excel in obedience, agility, terrier and tracking trials. Alert and active, this breed possesses a harsh, weather-resistant outer coat that can be any color except white.

Read more here.
AKC News
AKC Responsible Dog Ownership Day in Raleigh
Welcome to the New AKC.ORG (PDF)
Hundreds of Raleigh Residents Invited To Try Agility and AKC Rally® At AKC Responsible Dog Ownership Day
Dogs & Cats In Cyberspace! American Kennel Club Launches Official AKC Meet The Breeds Blog — Tickets On Sale Now!
Highlights from the September 11, 2012 Delegates Meeting and September 11–12, 2012 Board Meeting
AKC Honors Canine Heroes With New Urban Search and Rescue Titles
September Chairman's Report
Judging Panel Announced for the 2013 AKC National Obedience Championship and Inaugural 2013 AKC Rally® National Competition
Put Your Pooch's Party Hat On And Join The Celebration!
Michael Szabo Hired as Executive Field Representative
American Kennel Club Ready to Provide Assistance for Animals Affected by Hurricane Isaac (PDF)
Public Education
Kid Drawing We're accepting entries for the Fall 2012 Kid's Corner Art Contest! If you expect kids at your show, trial, RDO Day, or another club event, please share the flyer below. Your club can also host its own art contest and mail the entries to AKC for national judging! The theme for this year's artwork is: "show how you're a responsible dog owner."

More about the contest:
Owning a dog is not just a privilege, it's a responsibility. The American Kennel Club® is committed to help dog owners raise happy, healthy dogs. From feeding your dog daily, to taking him on walks, to rubbing his belly, a responsible dog owners' job is never done, but the rewards are endless. For this year's art contest, we're asking kids to draw, paint or color a picture showing how they are a responsible dog owner.

Download the flyer.
Kudos To...
Kudos to the following clubs for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own "spin" on AKC's message points helps them go even further.

Kudos to...
PBOTC Logo Permian Basin Obedience Club of Texas (PBOTC) member Claudene Kilgore for a great article in the Midland (TX) Reporter-Telegram about her dog therapy work. Read the article. PBOTC Secretary Beth Johnson alerted us to the write-up, telling us, "this young 86-year old lady...always has a smile on her face and a kind word to say. I thought you might like to see the local newspaper article on therapy work Claudene does with her dogs."

Articles like these celebrate club member achievements and spread the word about all the good that dogs can do in the community. Do you have a club member who has done something great with their dogs? Share their story with your local paper or television station. Learn more about contacting the media in Spreading the Word: PR Tips and Tools.
CAKC RDO event Charlottesville-Albemarle Kennel Club for participating in the AKC Responsible Dog Ownership Days program by attending their town's "Fridays After Five" event on September 14th. Club members shared information about the club, greeted the public with their dogs and generally enjoyed good "dog company" with mall-goers. Club member Jim Barrett said, "It was a nice way for people to see that our dogs that compete in shows are our pets first and foremost, and that we are accessible and eager to share."
Has your club gone above and beyond in the community? Let us know at communications@akc.org and you could receive a Kudos!
Website Spotlight
Waukesha Kennel Club Waukesha Kennel Club
The text in the "About" section of the WKC website notes that the club is "proud of the many services [it] provides for the advancement of purebred dogs, not only in the Waukesha County community, but throughout the State of Wisconsin and elsewhere."

The club should be proud! It shares many resources with the local community on its site, including an extensive Breeder Directory for 80 breeds, a list of local rescue groups, and a services directory that provides information about local boarding, grooming, pet supplies, and training businesses.

The Bulletin section on front page of website also includes information about upcoming training classes and seminars.

Does your club website provide similar services to your local community?

Do you think your club's website could serve as an example for other clubs? If you think it deserves recognition, let us know and we could spotlight it here. Send us your website address at communications@akc.org.
Social Media Spotlight
Lake Cumberland Kennel Club Lake Cumberland Kennel Club
The Facebook page of this Somerset, KY club is updated regularly with photos, meeting updates and news from the dog world. Just this month, members have added photos to the "Kennel Club Fun 2012" photo album and shared various news articles about pet theft and canine parasites.

The club also promoted their most recent meeting in a post. Take a look to see if your club can share something similar:

THIS THURSDAY (Sept. 20) LCKC club will meet at 7:00 at Hal Rogers Fire Training Center in Somerset. Breed is the German Shepherd Dog given by Michael & Jennifer Grigsby; program is AKC sport Rally given by Caroline Short. Bring your friendly dog (ON LEASH) and join us. (Refreshments offered too @6:30 pm.)

You can also include meeting information in your page's "About" section if you have a regular meeting date/time/place.

Visit the LCKC page.

We're featuring clubs that have outstanding social media pages. Does your club have a fabulous Facebook page? Do you tweet regularly? Can prospective club members check out your YouTube page? Send us a link at communications@akc.org and you could see your social media page here.
Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.


The AKC Communications Team
© 2012 American Kennel Club