As many of our readers know, AKC reaches out to elected officials in
a variety of ways. We regularly provide input on legislative issues,
exhibit our education booth at legislators’ conferences each year,
and co-sponsor Pet Night on Capitol Hill, just to name a few. In 2005,
AKC’s Communications department launched yet another outreach
program through a print campaign in the New York Times Magazine. A series
of 26 full-page ads, these issue-oriented pieces are designed to reach
legislative and corporate leaders, academics, and general readers with
information about AKC. Specifically, the “advertorials”
each focus on a program or initiative that protects the health and welfare
for purebred dogs. For example, one ad addressed AKC’s involvement
in protecting fanciers’ access to safe, affordable air travel
for dogs, while other pieces focused on Companion Animal Recovery, our
Investigations and Inspections department, and the Canine Health Foundation.
A future ad will address our support of non-breed-specific legislation.
AKC continually searches for new and innovative ways of educating public
officials (and the general public!) about all of the positive things
we do for the love of dogs. In establishing ourselves as the authority
of purebred dogs, we help to ensure that legislators think of us as
their primary resource the moment they take up an animal-related issue.