American Kennel Club, Twentieth Century Fox and John Grogan Promote Responsible Dog Ownership With Marley & Me PSA Campaign

Full Page Print PSA
Marley & Me author John Grogan and his new yellow Lab Woodson on the set of the PSA.

[Wednesday, November 12, 2008]

The American Kennel Club®, in partnership with Twentieth Century Fox and John Grogan, announced today the launch of a new public service announcement (PSA) campaign tied to the upcoming film Marley & Me. The campaign features 60-, 30- and 15-second television spots and a print PSA designed to remind all dog lovers of the commitment it takes to own a dog.

Responsible dog ownership is something Grogan, the author of the best-selling book on which the film is based, knows better than anyone. Marley & Me recounts his life with his rambunctious Labrador Retriever, who quickly grew from an adorable puppy to a 97-pound steamroller... click here to continue to full press release.

• TELEVISION PSA. Available in: 60, :30 and :15

Click image for 60 sec PSA

• Print PSA - DOWNLOADS Available in multiple sizes

Marley PSA (Color)

Marley PSA (Black & White)

• Web PSAs

Download Banner Ad PSA (300 x 250)

• PHOTO GALLERY

John Grogan photos

• AKC/Marley & Me Pet Products Exclusively At Wal-Mart

A canine star of the film shows off his mallard toy
The American Kennel Club (AKC®), a not-for-profit organization which maintains the largest registry of purebred dogs in the world and is committed to advancing canine health and well-being, today announced an agreement with Twentieth Century Fox Licensing & Merchandising to produce a co-branded pet product line for the upcoming movie Marley & Me. This feature film adaptation of John Grogan's New York Times bestselling memoir, about his adorable but naughty and neurotic yellow Labrador Retriever, will debut on Christmas day 2008.

Under the agreement, JAKKS Pets, an industry leader in dog toys and treats, will create a co-branded AKC/Marley & Me puppy line, adult line, and gift sets. Click here to continue to full press release.